Molly & Heidi sat down and talked with Eric Simon (The Broke Agent) to pick his brain on what's working right now on social and how Realtors can grow their brands with humor.

Takeaways

• Real Estate Humor Brand
• BAM and BAMx
• Content Creation and Social Media Engagement Instagram stories should be natural and behind-the-scenes, not template-based
• Front-load Instagram stories with the desired action or content
• YouTube is the best platform for real estate leads due to long-form content and trust-building
• Facebook is experiencing a resurgence and is effective for engaging older buyers
• Promotion of podcast episodes should include a clear call to action and reason to click

Chapters

• 00:00 Tips for Social Media Growth
• 28:09 Promotion and Distribution of Podcast Episodes