Sign up to save your podcasts
Or
Share The broken relationship between marketing and data - EN
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
The broken relationship between marketing and data - EN
In this episode, marketing expert German Ramirez joins us to discuss the relationship between marketing and data. He highlights the issue of collecting irrelevant data and how AI can help. Ramirez also discusses the future of marketing in an AI-driven world and provides valuable insights into data collection and strategy.
Listen to learn more about the role of AI in marketing creativity.
-----------------------------------------------------------------------------------
đź’ˇKey Takeaways
âś…Marketing and data: marketers collect data without considering its relevance.
âś…Data's value depends on its relevance to a business or industry.
âś…Over-reliance on data neglects emotional connections and creativity; AI can help.
âś…AI is useful for content creation but not genuine creativity.
-----------------------------------------------------------------------------------
⏱Chapters
01:24 Introduction of the guest speaker: Who is German Ramirez?
03:10 The broken relationship between marketing and data
06:25 Data as today’s new oil. What speaks against collecting data?
09:30 Approach for marketers to deal with the problem
14:02 The effect of AI: problem solver or fuel to the fire?
17:55 AI in marketing: creativity killer or supporter
23:47 Marketing, people, and data evolving in the future
26:31 The key to successful marketing in an AI-driven future
27:51 Final inputs and insights: successful data collection and strategy
-----------------------------------------------------------------------------------
Website â–şâ–ş https://www.bi4all.pt/en/
Instagram â–şâ–ş https://www.instagram.com/bi4all/
Facebook â–şâ–ş https://pt-pt.facebook.com/bi4all/
Twitter â–şâ–ş https://twitter.com/bi4all_official
LinkedIn â–şâ–ş https://pt.linkedin.com/company/bi4all
View all episodes
By BI4ALLIn this episode, marketing expert German Ramirez joins us to discuss the relationship between marketing and data. He highlights the issue of collecting irrelevant data and how AI can help. Ramirez also discusses the future of marketing in an AI-driven world and provides valuable insights into data collection and strategy.
Listen to learn more about the role of AI in marketing creativity.
-----------------------------------------------------------------------------------
đź’ˇKey Takeaways
âś…Marketing and data: marketers collect data without considering its relevance.
âś…Data's value depends on its relevance to a business or industry.
âś…Over-reliance on data neglects emotional connections and creativity; AI can help.
âś…AI is useful for content creation but not genuine creativity.
-----------------------------------------------------------------------------------
⏱Chapters
01:24 Introduction of the guest speaker: Who is German Ramirez?
03:10 The broken relationship between marketing and data
06:25 Data as today’s new oil. What speaks against collecting data?
09:30 Approach for marketers to deal with the problem
14:02 The effect of AI: problem solver or fuel to the fire?
17:55 AI in marketing: creativity killer or supporter
23:47 Marketing, people, and data evolving in the future
26:31 The key to successful marketing in an AI-driven future
27:51 Final inputs and insights: successful data collection and strategy
-----------------------------------------------------------------------------------
Website â–şâ–ş https://www.bi4all.pt/en/
Instagram â–şâ–ş https://www.instagram.com/bi4all/
Facebook â–şâ–ş https://pt-pt.facebook.com/bi4all/
Twitter â–şâ–ş https://twitter.com/bi4all_official
LinkedIn â–şâ–ş https://pt.linkedin.com/company/bi4all