In this episode of Growers Gonna Grow, Rayne Gibson breaks down one of the most misunderstood roles in the green industry: the plant broker.

Brokers sit in the middle of the supply chain, connecting growers, contractors, and suppliers. But are they simplifying the process or adding unnecessary complexity?

Rayne explores why brokers exist in the first place, where they add real value, and where communication, pricing, and transparency can break down. The conversation also looks at the bigger issue behind it all: a fragmented system where inventory, timing, and information don’t always align.

If you’ve ever relied on a broker, questioned their role, or struggled with sourcing plant material across multiple suppliers, this episode offers a clear look at how the system actually works.

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