Connect with me on LinkedIn: https://www.linkedin.com/in/broxten-davis

Follow the show on Instagram for more daily value and insights: https://www.instagram.com/thebroxtendigitalshow/

How do you go from a poetry degree and a yogurt-shop job to Chief Marketing Officer at one of the largest advertising agencies in the world? Scott Hess did it, and in Episode 16 I got him to lay out exactly how.

Scott is a Global CMO at Publicis Media and one of the sharpest voices on youth culture in the industry. He took the long, anxious way into advertising, and this conversation turned into a full career playbook for any student or young professional trying to break in. I honestly think it's one of the most useful episodes we've recorded.

Here's what we get into:
• Why the most senior people in the room actually want to talk to you
• How to ask for what you want, and why people usually say yes
• The three relationships that make you un-fireable at any agency
• Why your career is more like hitchhiking than a straight line
• How to handle early-career anxiety and pressure
• Why you don't need to see the whole path to keep moving

Scott Hess is the Chief Marketing Officer at Publicis Media, previously EVP at Spark Foundry / Starcom. His TEDx talk on Millennials has over 700,000 views, and now he's providing killer insights and advice for Gen Z marketers & advertisers on The BroxtenDigital Show.

CHAPTERS
00:00 Intro
01:00 Why senior people want to help you
05:38 The unconventional path: poetry degree to advertising
12:33 What work was like before the internet
19:00 Commit to a job for a year, not a daily referendum
22:49 The story you tell yourself, and the power of the pause
30:52 Getting "cold" when the stakes are highest
34:44 Stop waiting to be noticed: ask for what you want
38:44 The un-fireable playbook: senior champion, client, peers
42:32 Build real relationships, not a network
44:56 You don't have to see the whole path
49:40 Where to find Scott

Subscribe to get more actionable advice from the best in advertising & marketing!

#DigitalMarketingPodcast #AdvertisingPodcast #YoungProfessionals #MarketingPodcast