Anu Bradford, Prof. Columbia Un.
The phrase, now part of European lore, is the title of a 2020 book that challenges the theories of European decline. A. Bradford argues that the EU, largest trading bloc in the world, is a global regulatory hegemon. EU legal norms using market forces alone prevail in international trade, with a quick take-up by multinational companies. More about how soft power is a winner and warnings for those who would "take back control" alone. The Brussels Effect