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The Brutal Truth About Building a Business (And Why Most People Get It Wrong)
Most people start a business for freedom. Then reality slaps them in the face.
In this raw and unfiltered episode, I sit down with Lee-Ann Johnstone, founder of Affiverse, to talk about what it really takes to grow a business from scratch - beyond the hype and Instagram fantasy.
We cover:
🔥 The messy middle - what happens when the excitement fades and reality sets in.
🔥 Why most new business owners set themselves up for failure (and how to avoid it).
🔥 The two biggest mistakes that kill momentum and keep you stuck in survival mode.
🔥 Why niching down feels terrifying but is the only way to grow.
🔥 The shift happening in marketing that most people haven’t woken up to yet.
And - spoiler alert - building a business isn’t about working less. It’s about working smarter.
If you're serious about making it work (without losing your sanity), this one’s for you.
View all episodes
By Dean SeddonMost people start a business for freedom. Then reality slaps them in the face.
In this raw and unfiltered episode, I sit down with Lee-Ann Johnstone, founder of Affiverse, to talk about what it really takes to grow a business from scratch - beyond the hype and Instagram fantasy.
We cover:
🔥 The messy middle - what happens when the excitement fades and reality sets in.
🔥 Why most new business owners set themselves up for failure (and how to avoid it).
🔥 The two biggest mistakes that kill momentum and keep you stuck in survival mode.
🔥 Why niching down feels terrifying but is the only way to grow.
🔥 The shift happening in marketing that most people haven’t woken up to yet.
And - spoiler alert - building a business isn’t about working less. It’s about working smarter.
If you're serious about making it work (without losing your sanity), this one’s for you.