In this episode of The Seed Podcast, we are joined by Juan Prim, a two-time author and mentor who has navigated the high-stakes world of international corporate business and successful tech exits. Juan dives deep into the realities of the "Brutal Sales" mindset, explaining why traditional business schools often miss the mark on teaching the grit required to scale a company from scratch.

We explore the evolving landscape of work, where Juan argues that while AI is rapidly transforming white-collar professions, the role of the entrepreneur remains the one position that cannot be automated. He shares his personal journey from cold-calling at a Spanish startup to managing massive investment rounds and eventually moving into the "acquisition CEO" space. Whether you are a student looking to break into the AI hub of Barcelona or a founder trying to understand what investors truly want beyond a pitch deck, this conversation offers a raw, unfiltered guide to surviving and thriving in the modern business ecosystem.

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Follow Juan on LinkedIn

Check out his books: "The Lean Funding" and "Metodología Brutal Sales"