I have written about the idea of "buying what you like" being poor advice for watch buyers... in short, the premise that you already know what you like, is a fallacy, because for most people, this is continuously changing due to external influences. The more appropriate advice therefore, is to educate yourself deeply on the subject, in order to ensure you can clearly articulate what you like, and therefore be sure you do indeed like that thing - only then can you be sure you will be buying what you like.

With that in mind, I was reading this awesome post about something he calls Brandolini's Law - this is the simple observation that it’s far easier to produce and spread BS, misinformation and nonsense than it is to refute it.

This episode is also available as a blog post: https://screwdowncrown.wordpress.com/2021/03/30/the-bs-asymmetry-principle/