Not all celebrity collaborations with food and beverage companies and brands work. But when they do, well, the results have been off the charts—such as McDonald’s collaboration with K-pop sensation BTS. BTS is influencing music, dance and now food trends. They have an ability to connect and resonate with Gen Z fans with billions of worldwide views of their #1 hit music videos and for tying sales records once held by The Beatles. This has led to a collaboration with McDonald’s and frenzie...

The BTS Effect: How a Celebrity Collaboration Powered “Dynamite” Growth for McDonald’s, Butter and Dairy Milk

The Insatiable Appetite is a podcast for people who are in the serious business of food — making it, marketing it, selling it, serving it. With each episode, The Hartman Group’s social scientists, business analysts and culinary experts give listeners more than a heaping helping of facts and insights into what’s going on with some of the hottest topics in our vibrant contemporary culture of food and beverage.

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You may have seen the controversy around Alexandre Family Farms regarding allegations of  mistreatment of cows and subsequent details regarding the validity of the claims and underlying motivations of those involved in the reporting. This got us thinking about a larger question: what are the lasting impacts of conflicting media information on consumer trust, and how can discerning organizations combat them?  Listen to this week’s podcast for a fascinating discussion about how media,...

Navigating conflict and consumer trust in the organic marketplace

Want a deeper understanding of the topics covered in our new Future of Snacking 2024 report? Hear directly from our lead researchers as they give a sneak peek of some interesting insights we uncovered, such as: How needs around Nourishment, Optimization, Pleasure and Distraction highlight a shift toward more intentional snacking choicesWhy taste goes beyond just flavor, and how different dimensions of taste play a role in the overall snacking experienceWhat consumers look for in terms of...

Future of Snacking 2024: Balancing Intent with Indulgence

You’ve probably heard us talk about Hartman Retainer Services, or HRS, quite a bit. But you might still be wondering what kind of questions we can answer — and how detailed we can get (spoiler alert: very detailed!).On this week’s podcast, Rob and Alissa from our HRS team are breaking down some examples of recent client requests and the resulting deliverables, ranging from a deep dive on functional mushrooms to an analysis of evolving consumer needs within meat and seafood occasions. Lis...

Knowledge on Demand: Inside Hartman Retainer Services

Plus, what the Kroger-Albertson’s merger says about pricing, accessibility, variety, labor and more Businesses face significant pressure to predict market trends accurately — almost like having a crystal ball. Although seeing into the future is impossible, you can come very close with the right insights and cultural understanding. Hartman Group’s Futurecast 2024 helps guide you through discussions on major changes affecting consumer behavior so you can pinpoint trends and pockets of...

What’s driving demand: Inside “Futurecast 2024”

We recently had the pleasure of hosting our friend Julie O’Brien, owner of Seattle-based Firefly Kitchens, for a Trend Trek at Hartman Group’s offices. Julie shared an impressive spread of gut-loving sauerkrauts, kimchis and tonics, and taught our team more about the delicate fermentation process behind them.  In this week’s podcast, Robert and Melissa break down (pun intended) highlights and key learnings from the Trek: Our favorite bites and recipe ideas from the tastingThe benefi...

The BTS Effect: How a Celebrity Collaboration Powered “Dynamite” Growth for McDonald’s, Butter and Dairy Milk

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