FROSS and FROSS: Keeping your WealthRob and Tom Fross describe their wealth management firm. They manage over $550 million. They work with people who have accumulated wealth and now want to keep it. Tom states how they analyze portfolios and give advice based on clients risk tolerance. Bubba explains the difference between investing and trading, and how investors must treat the market with a different mind frame than traders.Rob and Tom Fross explain how they evaluate a portfolio for clients. Rob explains what a withdraw rate is. They explain the dramatic affect on your wealth if you take too much money out of your portfolio each year, when the bear market hits your withdrawal rate sky rockets. Tom explains how they diversify the clients portfolio in time frames so that the client will always have money to spend at different phases of retirement.Bubba says that investors should not pay attention to the financial news. The Fross brothers agree. Good news doesnt sell it is the bad news that makes headlines and there is always a reason for concern if you look for it. Rob said that while the economy isnt perfect it is much better than it was after the housing bubble. He feels that jobs are gaining traction and corporate profits are at record levels. This is the best employment environment since 1999.Rob describes how they have a platinum plan to aid financial advisors maximize their business model. Rob explains how their plan can help give advisors the time to run their business better. Rob tells Bubba that many managers dont know how they to market themselves and how to manage new clients. Rob states that nearing retirement age that clients must be careful about their capital, you can't replace it at that age. Bubba ends the interview by asking them how potential clients can reach them on their website.