In this episode of NCO Daily, Buck Holly shares his perspective on loyalty in business and why character matters more than convenience. Drawing from his experience building CH Precision, Buck reflects on the companies that stood by the firearms industry during challenging times - and those that walked away when political pressure mounted.

He discusses the difference between genuine partnerships and opportunistic business decisions, the importance of remembering who supported your company when it mattered most, and why trust is earned over years but can be lost in a single decision. Whether you're a business owner, entrepreneur, or simply someone who values integrity, this episode offers practical insight into building relationships that last beyond changing headlines.