The boycott of Bud Light was intended to punish Anheuser-Busch for its support of the transgender community AND to discourage other companies from using their marketing budgets to convey transgender acceptance.

This episode of Meaningful Impact is the first of a two-part series which is both a cautionary tale and a much-needed reminder that it’s still possible for purpose-driven companies to make a meaningful impact for marginalized people even in today’s supposedly ‘Go woke: Go broke’ environment.