priorities for two big-ticket items – environmental protection and the

pressing needs of an increasingly ageing population. The environment is a

key issue for younger generations who are expecting to live longer,

while the baby boomers most immediately are facing the prospect of more

years in retirement. The pressure is on but assumptions cannot be made

about generational spending preferences, warn experts. Adeline Tubb, a

researcher at the Australian School of Business, has produced a model

that shows environmental protection looks set to win in the end.