It's not just apps and websites kids are launching in college. Pure Cycles started up as an idea in the middle of a fall semester. By winter break, Michael Fishman and two friends had a container of bikes delivered and sold all of them before returning for spring semester. The best part? They did all that with just a few thousand bucks from personal savings! If you're launching a consumer product, Michael's thoughts on development, sourcing, sales and marketing will give you all the tools you need to get up and running fast!

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