It doesn't matter what type of business you want to build, strong partnerships will help you and and your industry grow. Competitor Magazine founder Bob Babbit used this strategy to amazing success, building not just his magazine but also launching a radio show, podcast, awards ceremony and events. All of which created an ecosystem that supported gear brands and their retailers, which in turn gave him more readers, listeners and participants.

There's some fascinating insight into the world of events here, but even if that and the media world aren't your interest, you'd be missing out to skip this episode! Easily one of my favorites so far!

For full show notes, links and an in depth analysis, head over to the blog at http://www.thebuildcycle.com