Think about a product you use weekly, then think about every way you could make it better. Then figure out how you could turn that into a product even without a the budget. That’s exactly what David McQuillen did when he launched The Sufferfest, a digital download series of cycling trainer videos that’s grown into a streaming app with exclusive rights to UCI race footage and global audience. While he may have lucked into a better distribution method, he made something infinitely better than the alternatives of the time, and has continued to improve it to stay at the top of his game and remain relevant amongst a slew of new virtual and digital competition. Here’s his story, full of lessons for any entrepreneur!

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