The Build Cycle #043: Succeed on YouTube Long Term - Col Collective’s Mike Cotty, Part 2

What if you could leverage your work so that others pay for your passion project? That's what Col Collective founder Mike Cotty is doing, getting his sponsors to fund his YouTube channel. In this Part 2, we explore how he films, edits and produces his video, the equipment he uses, and how he's now using his brand equity to expand the business without necessarily expanding his work load.

If you've ever dreamt of being a YouTube star or creating a channel that draws millions of viewers, Mike explains how to do it right and create content that will stand the test of time.

Not interested in YouTube? There's still plenty here for you, too. Mike's approach to leveraging the brand that he's built serves as an example all of us should be thinking about. How can we take what we're doing and make it valuable to others such that they'll pay us to be associated with our brand? Listen to how he's doing it and then put on that thinking cap!

For the full show notes, time stamps and more, check out The Build Cycle blog!

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