In this episode of The Builder Lead Podcast, Mary Anglade breaks down the differences between the two platforms and the role each plays in the home buyer’s journey. Google Ads can help builders reach people who are actively searching, while Facebook and Instagram ads can build awareness and introduce your homes to buyers before they begin their search.

You’ll learn:

• How buyer intent differs between Google and Meta
• When Google Ads may be the better place to start
• When Meta Ads can be especially effective
• Why clicks from the two platforms shouldn’t be evaluated in the same way
• How your website and follow-up process affect campaign performance
• Why using both platforms can create a stronger overall strategy

If you’re trying to decide where to invest your advertising budget, this episode will help you choose the right approach based on your goals, market and buyers.

Home buyers aren’t just searching on Google anymore. They’re asking ChatGPT which builders they should consider—and if your company isn’t appearing in the answer, one of your competitors may be.

This episode of The Builder Lead Podcast features a recorded webinar presented by Mary Anglade, founder of Builder Lead Marketing, on how home builders and modular manufacturers can improve their visibility in ChatGPT and other AI search engines.

In this practical session, Mary explains:

• How AI is changing the way buyers research and choose builders
• The difference between traditional SEO and Answer Engine Optimization (AEO)
• The signals ChatGPT uses when deciding which builders to recommend
• Why your website, reviews, content and broader digital footprint all matter
• How FAQs, pricing information, fresh content and YouTube videos can improve AI visibility
• The first steps to include in your own 90-day action plan

Because this episode was originally presented as a webinar, you may want to watch the video version on YouTube to follow along with the slides, examples and demonstrations.

The way buyers search is changing quickly. The question is no longer simply whether they can find your website—it’s whether ChatGPT will recommend your company when they ask for the right builder.

Construction financing is one of the most important—and often misunderstood—aspects of building a new home. In this episode of The Builder Lead Podcast, Mary Anglade sits down with Tom Coronato, Senior Vice President of Construction Lending at CalCon Mutual Mortgage, to discuss what builders, modular manufacturers, and home buyers need to know about today's lending environment.

Drawing on decades of experience in construction lending and leadership within the National Association of Home Builders, the Modular Home Builders Association, and the Modular Building Institute, Tom shares practical insights on construction loans, today's interest rate environment, financing for modular homes, and the opportunities and challenges facing the home building industry.

In this episode, you'll learn:
• How construction loans work and what builders should know
• Common misconceptions home buyers have about financing a new home
• The impact of today's interest rates on the housing market
• Financing considerations for modular and off-site construction
• Why attainable housing remains one of the industry's biggest opportunities
• How builders can better educate buyers throughout the sales process
• Tom's perspective on AI and the future of the home building industry

Whether you're a builder, lender, modular manufacturer, or construction industry professional, this conversation offers valuable insights to help you better serve your customers and grow your business.

About Tom Coronato

Tom Coronato is Senior Vice President of Construction Lending at CalCon Mutual Mortgage. A nationally recognized expert in construction lending, he has served as Chairman of the National Association of Home Builders' Building Systems Council and currently serves on the NAHB Housing Finance Committee and Leadership Council. He is also a board member of the Modular Home Builders Association and an active member of the Modular Building Institute.

For more episodes and builder marketing resources, please visit Builder Lead Marketing.

Modular construction is having a moment.

As housing affordability challenges continue to grow, builders, developers, and policymakers are taking a fresh look at the speed, efficiency, quality, and sustainability of off-site construction.

In this episode of The Builder Lead Podcast, host Mary Anglade sits down with Tom Hardiman, one of the industry's most respected advocates, to discuss why the time for modular construction has arrived.

In this conversation, you'll learn:

• Why modular construction is uniquely positioned to address today's housing challenges
• The misconceptions that continue to hold the industry back—and why countries like Japan have embraced off-site construction so successfully
• What Tom would love to see happen next for the modular industry
• His advice for builders considering modular construction for the first time
• Where the industry is headed and why the future has never looked brighter

Whether you're a builder, developer, architect, manufacturer, or simply curious about the future of homebuilding, this episode offers valuable insights from one of modular construction's leading voices.

About Tom Hardiman

Tom Hardiman is the Executive Director of the Modular Home Builders Association as well as the Modular Building Institute. He has spent his career advancing modular and off-site construction through education, advocacy, and industry leadership. His work has helped builders, manufacturers, developers, and industry partners better understand the opportunities modular construction creates for the future of housing.

Social media isn't just for likes and followers — it's one of the most powerful tools builders have to showcase their work, build trust, and generate qualified leads.

In this webinar, Builder Lead Marketing founder Mary Anglade shares practical, no-fluff strategies that modular home builders, manufacturers, and construction professionals can use to turn social media into a real business development channel.

You'll learn:
• Which platforms matter most and how to prioritize them
• The types of content that generate inquiries, not just engagement
• How to showcase projects in a way that builds credibility and trust
• Simple, repeatable tactics to create a consistent social media presence
• How social media fits into today's buyer journey and lead generation ecosystem

Whether you're just getting started or looking to improve your current strategy, this session will give you actionable ideas you can begin implementing immediately.

In this episode of The Builder Lead Podcast, Mary Anglade of Builder Lead Marketing shares a practical and easy-to-follow Email Marketing Masterclass designed specifically for home builders, modular manufacturers, and companies in the construction industry.

Mary breaks down how builders can use email marketing to stay in front of prospects during the long home buying journey, nurture leads more effectively, increase referrals, and drive more sales. Topics include newsletter strategy, automation, follow-up sequences, subject lines, open rates, segmentation, domain authentication, and common mistakes businesses make with email campaigns.

The episode also explores how today’s buyers research online, why consistent communication matters more than ever, and how builders can use educational content to build trust over time.

Whether you are just getting started with email marketing or looking to improve your current strategy, this episode is packed with actionable ideas you can implement right away.

Hosted by Mary Anglade, founder of Builder Lead Marketing and author of The Modular Builder’s Marketing Masterplan: 90 Days to More Leads and Sales.

To learn more about Builder Lead Marketing, schedule a complimentary strategy session, or explore additional resources for builders and modular manufacturers, visit BuilderLeadMarketing.com.

In this episode of The Builder Lead Podcast, we’re sharing a replay of our April webinar focused on one of the most powerful — and often misunderstood — marketing platforms for home builders: Facebook.

If you're a builder or modular manufacturer looking to generate more qualified leads, stay in front of today’s buyers, and turn online interest into real projects, this session breaks it down in a clear and practical way.

We cover what is actually working right now in Facebook and Instagram marketing — without the jargon — so you can make smarter decisions with your time and budget.

In this episode, you’ll learn:

• How to set up Facebook and Instagram campaigns that drive real inquiries
• The difference between boosting posts and running effective ad campaigns
• What types of content attract and engage today’s home buyers
• How to target the right audience in your local market
• Simple strategies to stay in front of prospects throughout their buying journey

Whether you’re new to Facebook advertising or looking to improve your current results, this episode will give you a clear path forward.

The conversation covers the importance of Google Ads for home builders, understanding Google Ads and buyer behavior, Builder Lead Marketing services and programs, webinar and podcast offerings, basic sales frameworks, inbound marketing, online research, online presence, search engine usage, understanding target prospects, online home search, online home buyer statistics, internet usage, benefits of Google Ads, local targeting, PPC and SEO comparison, competitor analysis, buyer journey, Google Ads keywords, Google Ads targeting, measuring performance, setting up Google Ads, budgeting, and DIY vs. professional services.

Takeaways

• Google Ads for home builders
• Importance of Google Ads for builders

Chapters

• 00:00 DIY Google Ads vs. Professional Services

In this episode, we’re sharing the audio from a recent live webinar: AI & SEO for Builders: How Home Buyers Find and Choose Builders in 2026.

Search is evolving quickly. Today’s home buyers aren’t just using Google — they’re turning to AI tools like ChatGPT and AI-powered search experiences to research builders, compare options, and decide who they trust before ever visiting a website or stepping into a model home.

During this webinar, Mary Anglade, Founder of Builder Lead Marketing, breaks down what these changes mean specifically for modular home builders, manufacturers, custom builders, and developers — and what practical steps you should be taking right now.

Inside this session, you’ll learn:

• How AI is changing buyer behavior
• Why traditional SEO alone is no longer enough
• The difference between SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization)
• How well-executed SEO strengthens your visibility in AI-driven search
• Clear, actionable strategies to improve authority, visibility, and lead generation

If you want to understand how home buyers are finding and choosing builders in 2026 — and how to position your company to show up — this episode will give you clarity and direction.

To watch the full webinar with slides and visuals, visit our YouTube channel at Builder Lead Marketing.

Fresh back from IBS 2026, I’m sharing the biggest takeaways from this year’s International Builders’ Show — from attending the Better American Living Awards (where Westchester Modular Homes was recognized) to the clear theme that dominated nearly every session: AI.

But not hype.

Execution.

One insight stood out above the rest: the benchmark for speed to lead used to be 15 minutes. Today, it’s one minute. In a tighter market where sentiment remains below 50 and every lead costs more, silence is expensive.

In this episode, I break down:
• How builders should actually be using AI (and where they shouldn’t)
• Why automation is becoming a competitive advantage
• What “speed as strategy” really means
• How to leverage aged leads that most teams ignore

If you’re a builder, modular manufacturer, or industry leader trying to stay ahead in 2026, this episode will help you think clearly about what matters — and what to implement next.