In this episode of The Builder Upper Show, Craig Fulcher, president and CEO of Nashville-based DWC Construction unpacks his unconventional journey from internet sales and house flipping to leading one of the Southeast’s most established construction firms. Craig shares how DWC evolved from the region’s first drywall contractor into a powerhouse known for high-end commercial spaces, all while staying rooted in one key principle: consistency. From building rock-solid systems and processes to creating a culture where every employee feels valued, Craig reveals why being the “easy button” for clients is worth more than being the cheapest bid.