This one may sting a little but it's necessary for those that think building a business requires anything other than hard work and commitment in the name of service and contribution. If you're a Gen Z, bali loving, moped riding, protein shake gulping, thirst trap adoring, YOLO advcoting, work-shy business owner in a service based industry that doesn't think there's consequences to your actions... think again.

This episodes talks you through how I went from building a business through sheer will, determination and discipline to fulfilment and meaning. Using the same skills and the same approach, just with a different intention and meaning driving me.

Scepticism is at an all time high for a lot of coaches. Many are scared to engage in conversation in the fear of being sold the same stuff over and over again. That doesn't just go for new coaches, I'm talking about experienced coaches who are good at their job that have now started to experience levels of doubt after past experiences not fulfilling their promise. So, here's the answers to some questions that you're scared to ask.

Most coaches think they have a lead problem. They don't. They have a business that isn't worth staying in. Great coaches scale steadily, without the need for large acquisition months because they keep clients for longer. In this episode, there are clear and tangible principles that you can apply to your business to keep more of the money you make.

This is all that's standing between you and the business you've always wanted.

If your goal is above average, you're signing up to behave in a way that looks weird to average people. If you want to achieve record breaking goals, it requires you to follow a path that's outlined for record breaking achievements. Something that average people, won't understand. In this episode, I breakdown how to act when people are judging you, disagreeing with you, rejecting you. Most people don't build something record breaking because they become agreeable with people that are mediocre.

The answer to better client adherence, as you're led to believe, often lies in tips, tricks and strategies. That's not the full picture you need to paint to best understand what improvements need to be made by you to actually embody someone worth trusting. If you want 2026 to be the year of better relationships, better client results, better community, better fulfilment in your business... then you'd best tune in.

2026 is about about beliefs, leverage, skills and standards. What moves the needle isn't what most think it is and focusing too much of their time in the wrong areas is holding them back from real progress and growth. If you want to know what upgrades to make in 2026, whether you're good and want to become great or things have been average and you want to improve, this episode will start you off with the direction you need to bring your intentions to life this year.

A reflective session to get you prepared for 2026.

Think selling is sleazy? Think visibility is all about vanity? Think that showing confidence online is arrogant? Well, I'm here to change your perspective in this episode if you're a great coach that prides themselves on their client delivery.