The built hapily Podcast

Rachel Sullivan, Head of Partnerships at RevOnyx, shares her journey from auditing to RevOps to partnerships, emphasizing why automation can't replace human connection in building successful partnerships. After fixing a broken Zoho instance during a two-week YouTube bender, Rachel discovered her passion for solving system problems and helping people.

Now leading partnerships at RevOnyx, Rachel discusses the importance of starting every partnership call with personal connection rather than business talk. She reveals her systematic approach to tracking partnerships through spreadsheets and ClickUp, including tiering partners and measuring success beyond just revenue. The conversation explores the reality of one-sided partnerships, why transparency is crucial from day one, and how most clients come with trauma from previous bad experiences with vendors.

Rachel and the hapily team dive into what makes partnerships actually work - genuine give and take, vulnerability in asking for help, and understanding that helping clients sometimes means becoming a partner just to get them a discount. Her philosophy centers on Maya Angelou's wisdom that people remember how you made them feel, not what you said or did.

Contact Rachel and RevOnyx: 

🔗 Rachel Sullivan: https://www.linkedin.com/in/rachel-r-sullivan/

🔗 RevOnyx: https://www.linkedin.com/company/revonyx/

🔗 hapily: https://hapily.com

Jack Tolley took his wife out of university, moved to Thailand, and dove headfirst into building HubSpot apps with zero prior HubSpot experience. Ten months later, he's crushing workflow edge cases and competing with native features.

From software engineer building real-time trading software in London to solopreneur in Thailand, Jack reveals how a $15 Chrome extension for exporting HubSpot snippets validated his entire business model. That first taste of internet money completely shifted his worldview about what's possible as a solo developer.

He learned the hard way that building massive multi-feature apps is a trap. His main app bundles multiple workflow actions together, but really only the rate limiter gets used. The lesson? Focus on one problem, solve it perfectly, and ship it fast rather than trying to build the Swiss Army knife of HubSpot apps.

Jack and his wife run the entire operation together - she handles marketing and design while he codes. Recently, Claude Code has revolutionized how he works by connecting his entire tech stack. He can now orchestrate HubSpot, Linear, and his database through natural language, eliminating the need to Google documentation or manually check properties.

When HubSpot built a feature competing with his top app, Jack's response was philosophical rather than panic. He sees it as part of the platform game - HubSpot improving benefits everyone, and it might actually introduce more people to the concept who then need his advanced version.

Contact the built hapily team: 
🔗 hapily: https://hapily.com
🔗 Guest: Jack Tolley @ Daeda Apps  https://www.daeda.tech/ 

#HubSpot #AppDevelopment #Solopreneur #HubSpotApps #BuildHappily #Thailand #StartupLife #AI #ClaudeCode #Entrepreneurship

In this episode, Pete walks us through his journey from running a services agency to launching native apps like DoPricer and DoCurrencies on the HubSpot marketplace. Along the way, he breaks down the critical tech shifts that changed the game—like the introduction of UI extensions—and why app billing was a problem begging for a smarter solution.

Pete shares:

 ✅ How DoPricer and DoCurrencies came to life

 ✅ The power of building inside HubSpot with UI extensions

 ✅ Why the “Do” series of apps solve real problems for small agencies

 ✅ The difference between native apps and integrations

If you’re a HubSpot app builder or curious about turning your agency into a product company, this is your masterclass.

Connect with us!

🔗 hapily: https://hapily.com

🔗 Dax Miller: https://www.linkedin.com/in/daxamion/

🔗 Max Cohen: https://www.linkedin.com/in/maxjacobcohen/

🔗 HubDo: https://www.hubdo.com/

🔗 Pete Nicholls: https://www.linkedin.com/in/penichol/

Learn about our hapily apps!

🔗 event•hapily: https://event.hapily.com

🔗 quote•hapily: https://quote.hapily.com

🔗 saas•hapily: https://saas.hapily.com

🔗 associ8: https://hapily.com/associ8

🔗 clone attack: https://hapily.com/clone-attack

#HubSpot #AppMarketplace #SaaS #B2BApps #builthapilypodcast #hapily #DoPricer #DoCurrencies #HubDo

In this premiere of Season 3 of the Built Happily Podcast, we finally sit down with Kyle Jepson—HubSpot’s go-to guy for Tips & Tricks, Admin HUGs, and product evangelism. 

From launching the original CRM Academy course to becoming a product evangelist, Kyle dives into his 10-year journey at HubSpot. Hear how LinkedIn posts turned into an industry movement, why he started the now-iconic #HubSpotTipsAndTricks, and what the future of evangelism looks like in B2B SaaS.

📌 Stay in the loop with new HubSpot features with Kyle's content!
🔗 Follow Kyle on LinkedIn: https://www.linkedin.com/in/kyleanthonyjepson/
🔗 Join the Admin HUG: https://community.hubspot.com/t5/HubSpot-Admins-HUG/gh-p/hubspot-admins
🔗 Learn more about us: https://hapily.com
🔗 Dax Miller: https://www.linkedin.com/in/daxamion/
🔗 Max Cohen: https://www.linkedin.com/in/maxjacobcohen/

Tired of getting 50 random proposals when all you need is real, vetted HubSpot help? Same here. That’s why Profoundly exists—and this episode unpacks the entire story. 🚀

In this episode of The built hapily Podcast, we chat with Jason Azocar and Brian Garvey, the co-founders of Profoundly, a platform reshaping how HubSpot users and partners connect with expert help—without the guesswork.

🔥 What you'll learn:

• How Profoundly solves the “where do I find HubSpot help?” dilemma
• Their origin story, including early traction and vetting pros
• Why the HubSpot ecosystem needed this marketplace yesterday
• How Profoundly supports both freelancers and agencies
• What’s next for the platform

This one’s for HubSpot admins, Solutions Partners, RevOps pros, and anyone tired of struggling to find reliable help.

Links: 

🔗 https://www.profound.ly

🔗 https://www.hapily.com

#HubSpot #Profoundly #builthapily #RevOps #HubSpotHelp #Marketplace #FreelanceOps #HubSpotPartners #HubSpotEcosystem

In this episode of The built hapily Podcast, we sit down with Chris Carolan, founder of Profoundly, and a force of nature in the HubSpot ecosystem. From chemist to community catalyst, Chris shares how his journey through operations, marketing automation, and deep HubSpot expertise led him to build Let's Build, a daily live content series, and ultimately Profoundly — a marketplace and media network for HubSpot experts.

We talk about:

• The need for a human-first solution to HubSpot help 
• What makes Let's Build a movement, not just a show 
• The vision for Profoundly as the "HubSpot Network" 
• Scaling media, expert networks, and AI-powered concierge for HubSpot users 💡

Whether you're a solo admin or a full-stack partner, you’ll love this transparent, passionate deep dive into community, content, and customer-first transformation.

🔗 https://hapily.com

🔗 https://profound.ly

🔗 https://www.linkedin.com/in/chris-carolan

#HubSpot #CRM #MarketingAutomation #Profoundly #builthapilypodcast #LetsBuild #HubSpotPartners #DigitalTransformation #B2BMarketing #SaaSInnovation

Tim Jones, founder of Eternal Works and the BOHAP community, joins the built hapily Podcast to talk about building a business with his spouse, navigating the HubSpot partner ecosystem, and why representation and safe spaces matter. Hear how BOHAP started with a simple question and grew into a powerful community of Black agency owners.

🔗 https://hapily.com
🔗 https://eternalworks.com

#BOHAP #HubSpotCommunity #RepresentationMatters #AgencyLife #hapily #builthapilypodcast

In this episode of the built hapily podcast, we chat with Blake Brock from NewEdge Growth about how they built Matador, a fully functional applicant tracking system (ATS) on HubSpot. Discover how they identified a niche in staffing and recruiting, why HubSpot is becoming the new foundation for vertical SaaS, and how they turned customer pain into product opportunity.

✅ Building products on HubSpot
✅ RevOps meets recruiting
✅ Creating scalable, customizable tools inside the CRM
✅ Blake’s vision for predictive hiring with AI

🌐 Guest: Blake Brock, Co-founder @ NewEdge Growth
🔗 https://www.linkedin.com/in/blake-brock-2080b641/

🎙️ Hosted by Max & Dax  

🔗 https://www.linkedin.com/in/daxamion/

🔗 https://www.linkedin.com/in/maxjacobcohen/

🚀 Powered by hapily

#BuiltWithHubSpot #RevOps #ATS #hapily #HubSpotApps #Matador

In this episode of the built hapily podcast, we sit down with Matt Bolian, co-founder of Supered, one of the most impactful apps in the HubSpot ecosystem. 

Matt unpacks:
✅ Why the best product doesn't always win — but the best go-to-market strategy does.
✅ How Supered helps teams move from CRM chaos to process compliance and true enablement.
✅ The story of going from RevOps pain to building a product born out of necessity — and battle-tested inside the HubSpot partner ecosystem.
✅ Why “adoption” is broken — and how to rethink it as a byproduct of doing the right things for your users.

🔗 Learn more about Supered: https://www.supered.io
🔗 Explore hapily apps: https://hapily.com

From Salesforce services to HubSpot app stardom! 🎯 In this episode of built hapily, we chat with Chris Eustace and Jackie Wucher of SparkGrid Software, the team behind the official Box + HubSpot integration.

They share: 
✅ What it takes to build a real app—not just an integration
✅ How Jackie went from design to HubSpot dev master
✅ The difference between Salesforce and HubSpot app development
✅ Tips for staying ahead with UI extensions
✅ What it’s really like selling SaaS vs. services

Their app brings deep box functionality inside HubSpot, including document management, workflow actions, and e-signatures!

Connect with us! 
🔗 https://hapily.com
🔗 https://www.linkedin.com/in/daxamion/
🔗 https://www.linkedin.com/in/maxjacobcohen/

Try out the Box Connector! 
🔗 https://sparkgridsoftware.com
🔗 https://www.linkedin.com/in/jackie-wucher-b0a881163/
🔗 https://www.linkedin.com/in/chriseustace/