John Keenan is business editor at [The Argus](http://www.theargus.co.uk/), covering the vibrant and varied Sussex business scene. He has lived in Brighton for more than 20 years.

At this breakfast, John's presentation explains how businesses can gain greater press coverage. John highlights the dos and don'ts of writing press releases and unveils the mysteries of the inverted pyramid of news.

Learn how to unlock the news items hidden in your company and turn your staff into superstars!