This week on Making Cents of It All with Jesse Stakes, the Tin Cup Club joins me to break down one of the biggest economic engines in sports — the U.S. Open.

We dig into:
• How the USGA generates millions through TV rights, sponsorships, and hospitality
• The real economic impact on host cities — jobs, tourism, infrastructure, and local business
• What volunteers actually receive (and why they still line up to help)
• Course setup, fan experience innovations, and the storylines shaping 2026

It’s golf, business, community, and strategy all in one conversation.
If you love the game — or the economics behind major events — this one’s for you.