By Hosted by Paul Sweeney
The podcast currently has 148 episodes available.
In this episode of The Business Behind Your Business, host Paul Sweeney sits down with marketing expert Kerim El Gabaili to explore why 80% of marketing efforts fail for small and medium-sized businesses. Drawing on his experience as the Managing Director of a leading marketing agency, Kerim discusses how businesses often skip vital strategic steps, leading to poor outcomes. He emphasizes that marketing should focus on delivering commercial results, not just using trendy tools like SEO or Google Ads. The key lies in starting with a solid plan, much like calling an architect before building a house.
Kerim shares practical advice on understanding customer profiles, retention strategies, and building effective marketing foundations. He highlights the importance of measuring results—such as cost per acquisition—and tailoring marketing channels to align with business goals. Throughout the conversation, both Paul and Kerim stress the significance of putting customers at the centre of your business strategy and why businesses must invest in long-term marketing plans to achieve sustainable growth.
Kerim El Gabaili Kerim's key achievements include:
Managing Director at OnePoint: Kerim has consistently driven innovation and transformative strategies, resulting in multifaceted value for clients and a plethora of prestigious accolades, including two AMIA Awards.
Global Financial Crisis Leadership: Amidst the 2009 Global Financial Crisis, Kerim led OnePoint to clinch the Deloitte Fastest FBA Growing Business award in NSW and ACT for businesses under 15 staff.
Pioneering Marketing Strategies: Under the Prografica brand, Kerim spearheaded Australia's pioneering adoption of Multi-Channel Cross Media strategies with PURLs.
Website 1pt.com.au
Email [email protected]
Phone 0414 442 217
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In this insightful episode, Paul Sweeney speaks with Garrett Delph, founder of Clarity Ops, about a common challenge many business owners face—micromanagement and its detrimental effects on scaling a business. Garrett explains how micromanagement stems from a lack of organizational infrastructure and accountability structures, often leading to stress, poor performance, and high employee turnover.
Garrett introduces the concept of organizational infrastructure, emphasizing that businesses need clear, defined processes and expectations to avoid the chaos that leads to micromanagement. He shares practical strategies for building effective accountability systems that foster independence and high performance. This includes clearly defining roles, measurable outcomes, and providing the right training and support for employees to succeed. By shifting focus from controlling individuals to improving processes, businesses can reduce conflict, improve culture, and increase efficiency.
Throughout the conversation, Garrett and Paul highlight the importance of investing time in building the right structure for a sustainable, scalable business, and why seeking outside expertise can be crucial for transformation. This episode is a must-listen for any business leader looking to reduce chaos and improve accountability in their organization.
Garrett Delph stands at the forefront of business transformational solutions for the new generation of leaders. He is the Founder and Chief Clarity Officer of Clarity Ops, LLC. A serial entrepreneur, he has established a track record of founding three successful international businesses that have collectively generated over $50 million in revenue. Garrett's new generation business solutions are created for leaders who need faster, easier, and more profitable step-by-step ways for scaling businesses.
Website: www.clarityops.co
Blog: https://blog.clarityops.co/
LinkedIn: https://www.linkedin.com/in/garrettdelph/
TikTok: https://tiktok.com/@garrett_delph
Medium: https://medium.com/@garrett_delph
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In this episode of "The Business Behind Your Business," host Paul Sweeney sits down with Bradley Hamner, a seasoned business growth coach and founder of Blueprint OS. Bradley shares his personal journey from being overwhelmed by the day-to-day grind of running a business to becoming the "architect" of a thriving, scalable company. They dive into the importance of systems, processes, and mindset shifts that allow business owners to build enterprises that can run independently of them. Bradley's insights are particularly valuable for entrepreneurs feeling the strain of trying to do it all themselves, offering practical steps to regain control, reduce stress, and ultimately achieve the freedom and flexibility that inspired them to start their businesses in the first place. This episode is packed with actionable advice for anyone looking to move from the role of a "rainmaker" to that of a true business architect.
Bradley Hamner started his first business in 2009 with no customers, no leads, and very little cash but he did have a desire to win and succeed.
After working around the clock for 5 years, Bradley had a health scare in his 30s. Knowing something had to change, he focused on building his leadership first, and then he began “architecting” his business to work for him.
This led him to designing the ultimate operating system for business owners - BlueprintOS. This framework has empowered business owners to move successfully from rainmaker to architect in their business.
Now, Bradley is a Business Growth Coach, certified Value Builder, and host of the Above The Business Podcast. Each week, he shows other entrepreneurs & business owners how to install the systems, processes, and routines their business needs to grow and scale. The ultimate outcome? Business owners have a successful business that creates the freedom and flexibility they desired from the start.
Connect Online:
BlueprintOS: www.blueprintos.com
BlueprintOS Starter Kit: blueprintos.com/assets/
Rainmaker To Architect Assessment: www.blueprintos.com/assessment
Above The Business Podcast: www.abovethebusiness.co
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In this episode, we dive deep into the world of artificial intelligence (AI) with industry expert Josh Thomas, co-founder of Anabots AI. With over 15 years of entrepreneurial experience, Josh shares practical insights on how small and medium-sized business owners can harness the power of AI to boost efficiency, improve decision-making, and drive business growth. We debunk common AI myths and explore real-world strategies that you can implement today to stay ahead of the competition. Tune in to discover how AI can transform your business and help you thrive in a rapidly evolving market! Don't miss out on these game-changing tips and strategies.
Josh Thomas is a 15-year grizzled veteran entrepreneur who has worked with more than 5,000 entrepreneurs across 30 different industries over the last 15 years. Many of his top clients have been able to 2X, 3X, and even 5X their sales in less than 90 days by following his proven sales systems and guidance.
A long-time business consultant, he is the Co-Founder of Anabots AI as well as host of “The Do Zone” and “Basic Business AI” podcast. Austin, Texas is currently home although he’s originally a Kentucky boy.
Josh's LinkedIn
Website: anabots.ai
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Discover proven cost-cutting strategies that can significantly increase your business profits without sacrificing quality. In this episode of 'The Business Behind Your Business,' we dive deep into practical tips and techniques to streamline your operations, reduce overheads, and drive sustainable growth.
Some of the strategies include:
Paul Sweeney Chartered Accountant & Business Advisor, launched Pretium Solutions after a long and successful career in accounting and business advisory. Paul credits his passion for small business with growing up in country NSW, where family-run businesses were the cornerstone of everyday life.
For Paul, the driving force behind The Business Behind Your Business was to make high end, proactive, directed and value-based advisory services available to small to medium businesses.
Paul brings to the table decades of experience as a highly qualified accountant and business advisor at every level of business. Through consulting, coaching and on-the-ground training and operations, his focus is on unlocking the untapped potential for greater profitability. Paul’s qualifications allow him to pair strategic advice with an advanced understanding of taxation and compliance matters.
www.pretiumsolutions.com.au
https://thebusinessbehindyourbusiness.com/
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Employee issues can drain time, resources, and morale from your business. By addressing these red flags early and effectively, you can maintain a positive workplace environment and ensure your business thrives.
Our experts James Frank and Raj Nathoo discuss the common issues that arise with employees in small and medium-sized businesses.
From legal compliance and the importance of clear communication to the impact of company culture and proper induction processes, get practical advice and actionable insights to help business owners address potential problems before they escalate.
Protect your business and create a positive, productive work environment.
Raj Nathoo is a Learning and Development Consultant and Specialist at Keystone Consulting Group Pty Ltd. He has a passion for learning and helping businesses realise their true potential through better skilled and trained employees. As a L&D Specialist his focus is on helping SME’s provide a better employee experience by developing onboarding and learning frameworks customised for their business.
As a learning and development consultant, he has worked with businesses to help them identify skill gaps within their organisations and the steps that need to be taken to close these gaps.
At Keystone, the focus is on:
Contact Raj at [email protected]
James Frank is an experienced and innovative Corporate Lawyer specialising in Governance, Advisory, Restructuring, and Litigation matters. He holds an Advanced Certificate in Insolvency from the Australian Restructuring, Insolvency and Turnaround Association, showcasing his deep expertise in navigating complex financial situations.
James is not only passionate about law but also about innovation and technology. His background includes significant experience in building and scaling startups, making him a valuable partner for entrepreneurs looking to grow their businesses strategically.
As the Chief Executive Partner at Frank Law + Advisory, James integrates his legal expertise with a forward-thinking approach to support SMEs in achieving their goals. He spearheads the firm's @Work Service Model and Advisory Team, ensuring businesses receive tailored, proactive advice to navigate challenges and seize opportunities. Additionally, James founded Brolly Capital, which has a vision to provide growth capital and buyout solutions to SME founders. Brolly Capital currently holds investments in technology, professional services, ecommerce, and hospitality ventures.
Website: franklaw.com.au
Frank Law social media links:
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In this episode of "The Business Behind Your Business," host Paul Sweeney dives into the common excuses that hold business owners back from achieving profitable growth.
What is stopping your business from achieving "Better Business Profits than 70% of Your Competition"?
Paul explores actionable strategies to overcome these barriers. Discover how to move beyond the typical reasons for stagnation and implement practical steps to ensure your business thrives. Join us as we provide insights and solutions to help you unlock your business's full potential and achieve greater profitability.
Paul discusses key excuses such as:
"I'm already doing everything possible."
"I know everything about my business."
"There's no point in trying."
He shares effective strategies to counter these excuses, focusing on the importance of strategic action, seeking objective advice, and maintaining a positive outlook even in challenging times. Tune in to learn how to break free from limiting beliefs and take your business to new heights.
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In this episode of "The Business Behind Your Business," host Paul Sweeney discusses the concept of "The Great Wealth Transfer" with his guest, Inbam Devadason, a seasoned financial advisor with over 30 years of experience in the financial services industry. Paul and Inbam look at the significant demographic shift in business ownership in Australia, where over 50% of small business owners are over the age of 50, and only 8% are under the age of 30. This trend emphasizes the importance of effective succession planning and wealth transfer strategies.
Inbam highlights the importance of several key strategies in transferring business and personal wealth including:
Discover some valuable insights and actionable advice for business owners looking to navigate the complexities of wealth transfer and succession planning, ensuring the longevity and success of their businesses across generations.
This episode is a must-listen for small and medium business owners, financial planners, and anyone interested in understanding the intricacies of transferring wealth and business ownership in today's economic landscape.
Inbam Devadason - Our podcast guest Inbam Devadason is an author, father of 4 and the owner of Sydney the labradoodle. Inbam has over 30 years of experience in the Financial Services Industry.
Inbam loves to travel and has visited 30 countries around the world. His aim is to get to 50 by 2035.
Inbam loves variety and has lived in 7 cities. Melbourne, where he lives now is his second favourite place.
Inbam loves adventure and has conquered Mount Killimanjaro (Height 6,000).
Inbam is passionate about providing financial education to anyone who will listen and tries to help clients and friends to make wise financial decisions that will give them financial flexibility in the future.
Inbam is the Responsible Manager at Precision Financial and has overseen the business for 18 years.
As a way to give back to the community Inbam has:
Contact Inbam at LinkedIn or [email protected]
www.precisionfinancial.com.au
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In this episode of "The Business Behind Your Business," we discuss the critical importance of understanding your financial figures as the year comes to a close. With tax season approaching, maximising your returns and profits is crucial, but many business owners often overlook the need to stay on top of their financial data. We highlight the necessity of maintaining accurate and up-to-date financial records to make informed decisions and improve your business's performance.
Our host, Paul Sweeney, a seasoned chartered accountant and business advisor, outlines five key financial metrics every business owner should focus on: profit, revenue, net cashflow, inventory, and debtors. These metrics help track your business's health and ensure you can make strategic adjustments as needed.
Additionally, we revisit the essential tools every business should utilise, such as accounting software and customer relationship management (CRM) systems, to streamline financial tracking and improve overall efficiency. Tune in to learn how staying informed about your numbers can empower you to make smarter decisions and drive your business forward.
Paul Sweeney Chartered Accountant & Business Advisor, launched Pretium Solutions after a long and successful career in accounting and business advisory. Paul credits his passion for small business with growing up in country NSW, where family-run businesses were the cornerstone of everyday life.
For Paul, the driving force behind The Business Behind Your Business was to make high end, proactive, directed and value-based advisory services available to small to medium businesses.
Paul brings to the table decades of experience as a highly qualified accountant and business advisor at every level of business. Through consulting, coaching and on-the-ground training and operations, his focus is on unlocking the untapped potential for greater profitability. Paul’s qualifications allow him to pair strategic advice with an advanced understanding of taxation and compliance matters.
www.pretiumsolutions.com.au
https://thebusinessbehindyourbusiness.com/
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In this episode of "The Business Behind Your Business" podcast, host Paul Sweeney interviews Dave Power, the founder of Power Creative, to explore the transformative power of video storytelling for business owners. With over 25 years of experience, Dave shares his insights on how to effectively use video to promote and grow your business by capturing the audience's attention and building trust.
Dave emphasizes the importance of planning and strategy in video production, explaining how a well-thought-out plan can save time and resources. He discusses the significance of collaborating with professional writers and interviewers to capture the right message and avoid common pitfalls. Dave also highlights the balance between self-generated content and professionally produced videos, offering practical advice on when to use each approach.
Listeners will gain valuable insights into the different types of video content, including testimonials, case studies, and product demonstrations. Dave provides guidance on setting budgets and expectations, discussing various pricing models and the importance of aligning your budget with your goals and project complexity. He stresses that investing in professional video production can enhance your brand's credibility and reach.
Tune in to learn from Dave Power's extensive experience and discover how to effectively use video to tell your business story, connect with your audience, and drive success. Visit Power Creative to learn more about Dave and his team's work, and explore the resources and examples available on their website.
Dave Power Power Creative are producers of video content for brands and businesses, globally & locally.
With an in-depth industry experience since 2001, the company founded by Dave Power has led to clients ranging from the individual looking to produce philanthropist media content, a family heritage documentary through to commercial and scalable internal corporate comms video content.
Their portfolio covers a range of sizes in business, from a smaller business through to clients such as Wesfarmers, Mirvac and Rare Cancers Australia.
You can view their portfolio of work here: powercreative.com.au
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The podcast currently has 148 episodes available.