Cathy Fyock, CSP, SPHR, SHRM-SCP is The Business Book Strategist and works with professionals and thought leaders who want to write a nonfiction book about their expertise as a business development strategy.  She is the author of 12 books, including—On Your Mark: From First Word to First Draft in Six Weeks, Blog2Book: Repurposing Content to Discover the Book You’ve Already Written, My New Book, and with coauthor Lois Creamer, The Speaker Author: Sell More Books and Book More Speeches. Her book, Authority, is an anthology about the power of authorship and was a Wall Street Journal bestseller. Her newest book is Writer Crisis Hotline, coauthored with full-time author Allie Pleiter.

Since beginning her business in 2014, she has helped over 250 professionals become published authors. She believes that we all have a purpose, and that our stories are the way in which we share our truth with others. She is certain that authors can and do change the world, one word at a time.

Three interesting facts:

Whether you’ve just started writing, you’re racing toward the finish line, or your book’s been out for a while, there’s one truth that always holds: it’s never too early—or too late—to start promoting your book.

Here are 10 simple, strategic things you can do right now to build buzz and boost visibility:

Your book is more than a product—it’s a platform. And the sooner you start treating it that way, the faster you’ll grow your impact and visibility.

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