Most B2B customer journeys start on a search engine like Google.

If you want your business to show up in those search results, you need to make sure your website and your content can be found.

3 Aspens Media President Lindsay Young and our Director of SEO Jennifer Kern had a compelling conversation about why Search Engine Optimization (SEO) matters. Don't make SEO an afterthought. SEO should be integrated into your sales and marketing strategies.

Best practices can drive real results for your business. We covered:

* The very real business benefits of SEO

* Impact of AI on the search experience

* How to make the case for SEO in your business

Don't miss this conversation between two old friends: one who has spent decades creating content for businesses and the other whose mission is making sure that content can be found.

You can't have one without the other.