On this episode of the Southern Executive Experience, we have an intimate conversation with Keith Herrin, a veteran in the office solutions industry. From humble beginnings as a "general flunky" in his father's business to becoming a key player at Ashley's Business Solutions, Keith shares his journey spanning four decades. The discussion reveals how small family businesses evolve in the modern era, exploring the transition from an independent dealer to joining a larger regional company. Keith's candid insights about briefly retiring and returning to the industry he loves showcase the lasting impact of growing up in the business world. His story demonstrates the power of maintaining personal connections while leveraging corporate infrastructure for sustained growth in rural Georgia.