Untrended Podcast

The Business Confidence Deep Dive


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Business confidence is at record lows, but what does that actually mean, and who (or what) is really responsible? In this episode of UnTrended, Nicole Jones is joined by Publicis Pro’s Jon Lonsdale, Billy Hamilton-Stent, and Jamie Fewery to unpack why so many business leaders feel uncertain right now and what confidence really looks like in practice.

From the psychology of leadership and decision-making under pressure to the role of culture, storytelling, and momentum inside organisations, the panel explores how confidence is built (and lost) at an individual level, not just a macroeconomic one. The conversation also digs into the impact of AI disruption, the LinkedIn “doom loop,” and why long-form thinking may be the antidote to perpetual crisis thinking.

Later, world-class performance coach and psychologist Jamil Qureshi joins Nicole to break down the science of confidence, purpose-driven leadership, and how organisations can mobilise belief at scale, even in times of uncertainty.

If you’ve ever wondered how leaders are supposed to stay confident when the world feels like it’s constantly shifting, this episode is for you.

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Chapter Markers:

(03:00) What Does “Business Confidence” Even Mean?

Is confidence a measurable business metric or something far more human?

(10:30) Innovation, AI, and the Pace-of-Change Paradox

When everything is moving fast and nothing feels controllable.

(19:00) Personal Confidence Rituals for Leaders

What the panel actually does to stay confident when things feel wobbly.

(26:00) Long-Form Thinking as an Antidote

Why depth, context, and perspective matter more than hot takes.

(32:00) Purpose vs Targets

Why focusing on what you can be matters more than what you can have.

(42:00) One Thing Leaders Can Do Tomorrow

A practical mindset shift for staying confident amid uncertainty.

Useful Links:

Get to know Jamil Qureshi on LinkedIn

Follow Nicole Jones on LinkedIn

Touch base with Jon Lonsdale on LinkedIn

Connect with Billy Hamilton-Stent

Learn more from Jamie Fewery

For more information visit the Publicis Pro Website

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Untrended PodcastBy Publicis Pro