Marketing in allied health gets it backwards more often than not, and its costing practitioners clients. Joey takes you along for a solo clinic commute chat about the biggest shift she's made in how she thinks about marketing, inspired by Donald Miller's Building a StoryBrand, and why making it about your client (not you) changes everything.

What we cover:

• The mistake most allied health practitioners make when marketing themselves
• Why client-centred marketing builds trust faster than expertise-first marketing

• How to avoid the slippery slope of posting for external validation
  

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