Peloton learned the hard way: sound isn’t just background noise - it’s big business.

In this episode, we unpack the branding (and legal) mistake that drained $300 million from Peloton’s pockets, and why so many brands - big and small - are walking straight into the same trap.

You’ve probably heard it before: “If it’s on TikTok or Instagram, I can use it.”
Wrong.

We’re breaking down why using trending sounds might feel like a smart shortcut, but can end up costing your brand more than you think - both in lost recognition and cold, hard cash.

If you’ve ever hit “add sound” without thinking twice, this one’s for you.