In the second part of the three part series, we examine another business model of the open-source software economy: the productized service. Unlike the models to support commercial open-source software, productized services take the need for open-source software to be implemented on behalf of clients, and creates repeatable and scalable ways to do so. In a productized service, the consulting model has been flipped on its head: instead of tailoring the service to the client, we tailor the client to the service. Christie is joined by Joe Howard, the CEO of WPBuffs, a productized services company that focuses on WordPress websites. They discuss the facts, but they also discuss the motivations behind starting a company like this, and running it to sustain values and priorities in life.