Sue Bethanis hosts Mike Banic, Vice President of Marketing at Vectra. Previously, he was Vice President of Global Marketing for Networking at Hewlett-Packard. Mike joined HP from Juniper Networks where he held the roles of VP of Enterprise Marketing and VP of Marketing for Ethernet Switching. Mike joined Juniper through the acquisition of Peribit Networks where he was VP of Corporate Marketing. Mike has held product marketing and product management roles at Trapeze Networks, Rhapsody Networks and Extreme Networks. He started his career as a system engineer at Artel Communications. Mike holds a BSEE from Worcester Polytechnic Institute in Massachusetts and previously served on the board of the Ronald McDonald House at Stanford.

Mike and Sue discuss:

- How to create an effective marketing strategy with AI data-informed analysis
- How AI can help you understand your audience better
- How you can use AI algorithms to increase productivity