This is the second part of our conversation with Mark Ross-Smith, the CEO of Loyalty Status Co - StatusMatch. In this episode, we go deeper into the business of airline loyalty and status matching.

* How does StatusMatch do its marketing?

* The importance of points/miles websites

* The power of authenticity in loyalty marketing

* Story behind the viral “Chocolate Airlines,” which went viral

* How an airline used numerology to understand pax

* Priorities for StatusMatch in the Indian market

* How can Indian FFPs differentiate themselves & monetize data?

* The evergreen struggle between loyalty and revenue management in airlines

* Understanding the lifetime value of passengers

* How is hotel loyalty different from an airline?

* What can hotels do to make their loyalty programs more attractive?

* Is awarding lifetime status a loss-making exercise for airlines?

* Future trends/innovations in airline loyalty programs

Mark - ⁠@drdoot

Vishal Mehra - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@vis⁠hal1mehra⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠