The Business of Apparel Podcast Series: The Importance of Brand Standards

In this episode of the Business of Apparel Series, Rachel continues to unlock the mystery behind the success of billion-dollar apparel brands. Now that we've identified your target audience, we can focus on brand standards and how resources such as WGSN can help you stay ahead of the curve. Let's delve into the intriguing world of trends-based versus innovation-based businesses, and uncover where your brand could fit into this dynamic landscape.

We'll then switch gears to the fascinating realm of product naming, a process that might seem simple but can often turn into a labyrinth of challenges. I'll walk you through my past experiences and the painstaking process of renaming a product line at a corporate job. Learn why the involvement of all team members is vital. Lastly, let's spread the knowledge of this podcast, because the better we understand the business of apparel, the better we can shape the world of fashion together.

In this episode, you'll hear:

-The two main types of apparel brands and an invaluable resource that can help no matter what.

-What is Blue Sky?

-The importance on really focusing on product naming.

-Rachel shares a valuable story from her time in corporate apparel.

We can't wait to hear what you think of this episode!

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