The Business of Authority

By Jonathan Stark and Rochelle Moulton

What's The Business of Authority about?

How to make a living while you’re making a difference.

A weekly show for independent professionals who want to go from six-figures to seven while increasing their impact on the world.

Download our free app to listen on your phone

The Business of Authority episodes:

04.22.2024
It’s A Wrap
A BIG announcement wrapped in a short episode
04.15.2024
April Dunford - Obviously Awesome REPLAY
Do you know how to position your product or service?
04.08.2024
The Passion Economy with Adam Davidson REPLAY
Author, podcaster, journalist Adam Davidson on how we can create deeply impactful, financially successful businesses from our deepest talents and passions.
04.01.2024
In Defense of Repetition
Upping your game requires embracing repetition— continually practicing your craft + the business skills you need to flourish
03.25.2024
Genius Zone vs. Productivity
We argue that working in your genius zone is not about being “hyper-ultra-mega productive” but about being in a flow state.
03.18.2024
The Pros And Cons of An Application Process
How to make an application process for your service(s) work for you
03.11.2024
Are You Too Cheap To Trust?
How to confidently increase your prices if you're perceived as "too cheap"
03.04.2024
The Books That Changed Us
The top books that changed us
02.26.2024
BizDev Systems For Soloists
Initiating and growing 1-1 relationships that turn into revenue
02.19.2024
You Hit The Finish Line. Now What?
The tactical and emotional moves you want to make after you hit a big finish line.
02.12.2024
The 5 Things That Happen Right After You Specialize with David C. Baker
02.05.2024
Experimenting for Fun + Profit
Rochelle interviews Jonathan about his recent experiment with Amazon
01.29.2024
Curating Your Learning Habit
The highly effective practices we see most often to help you curate your own learning habit
01.23.2024
Soloist Women: The Mastermind
The 2024 cohort of the Soloist Women Mastermind is forming now
01.22.2024
Clearing The Decks (To Build Something New)
How to find the time for a new “thing” you want to build (and how Rochelle built out her 5-Day Genius Time Challenge)
01.15.2024
How To Launch Something Different
How can you launch something new without messing with your existing positioning?
01.08.2024
How To Name Your Baby
How do you pick the right names for your “babies” with confidence?
01.01.2024
Kicking Off 2024
Ready to attack 2024 with a bang?
12.11.2023
Is Work Life Balance A Myth?
A free range conversation about “work/life balance”...
12.06.2023
The Real Reason You Started A Business
12.04.2023
Planning Your Bets For Next Year
Have you made your business bets for next year? How to make your best...
11.27.2023
Changing Your Perception of Risk
You’re thinking about monetizing your expertise in a new way—but it feels…risky. H ow to make the right changes with confidence
11.20.2023
Interesting Ways To Monetize Your Expertise
A series of interesting ways you might monetize your expertise (including examples of folks who are doing it).
11.13.2023
What To Do When The Rules Change
What to do when it looks like the "rules" of the game you've been successfully playing have changed.
11.06.2023
Can You Re-train Clients?
10.30.2023
The “Secret” Benefit of Podcasting
We deconstruct what makes podcasting such a valuable tool for soloists
10.23.2023
Ask Us Anything 6
A TBOA-style “lightning round” to address listener questions
10.16.2023
How Much Is Enough?
How do you know how much is "enough"?
10.09.2023
Luck vs. Skill
The roles of luck vs. skill in making the best decisions for your expertise business.
10.02.2023
Making Better Decisions with Annie Duke
Annie Duke—former professional poker player and now decision strategist, author and speaker—joins us for a no-holds barred discussion about how to make better decisions.
09.25.2023
Why ‘Those Who Can’t Do Teach’ is BS
Why the proper expression is probably “Those who can’t teach, do.”
09.18.2023
Do You Need To Escape Your Business?
Your job isn’t to escape your business, but to wrap your genius zone activities into everything that you do
09.11.2023
Time Management For Soloists
How to make a few basic decisions to work more efficiently while enhancing your joy factor
09.04.2023
The Hidden Cost Of Delegation
Everyone says you should delegate, but nobody talks about its hidden cost (until now)
08.28.2023
The 100-Day Sprint
How to re-engage your clients and prospects who have gone dark (and meet some new ones)
08.21.2023
Creativity Can Get Messy
Creativity is a wonderful thing. But it can get messy. Mostly good messy, but sometimes we need to get out of our own way...
08.14.2023
Why Your Pitches Aren’t Landing
You may not be pitching clients anymore, but STILL want to snag a podcast guest interview, connect on LinkedIn or speak at a conference.
08.07.2023
Perspective Meets Mindset
A deeper dive into how both your mindset and perspectives play out in your business.
07.31.2023
Building A Business Around Your Genius
What if you could spend most—if not all—of the time in your business firmly in your genius zone, doing what only you do best?
07.24.2023
Why Wouldn’t You Hire Help?
Some clients decide to DIY instead of hiring you/buying your solution. Why?
07.17.2023
The Mid-Year Assessment
You’re half-way through the year—are you on track to finish the year with the results you’d planned?
07.10.2023
Riding The AI Wave
We make the case for giving AI a try right now
06.26.2023
Knowing When To Quit
How to decide if quitting is your best option
06.19.2023
Deciding To Be The Best In The World
What if you decided to be the absolute best in the world at what you do—how would it change your day-to-day moves?
06.12.2023
The Song Of Significance with Seth Godin
Seth Godin joins us again, this time to answer the core question in his brand-new book “The Song of Significance”: What does it take to do work that matters?
06.05.2023
How To Design Guarantees For Your Work + Products
When (and how) to use guarantees without exposing yourself to a very expensive mistake.
05.22.2023
Sales Pages 101
How to build your own, high-performing (maybe even evergreen) sales pages
05.15.2023
Tactical Creativity
How to get the most out of your creative time
05.08.2023
Productivity vs. Creativity For Soloists
There is a yin and yang between productivity and creativity—how soloists can find the right balance
05.01.2023
Specialist vs. Generalist
We untangle the strands of specializing and generalizing so you can decide what mix will work best for you

What's The Business of Authority about?

Download our free app to listen on your phone

The Business of Authority episodes:

It’s A Wrap

April Dunford - Obviously Awesome REPLAY

The Passion Economy with Adam Davidson REPLAY

In Defense of Repetition

Genius Zone vs. Productivity

The Pros And Cons of An Application Process

Are You Too Cheap To Trust?

The Books That Changed Us

BizDev Systems For Soloists

You Hit The Finish Line. Now What?

The 5 Things That Happen Right After You Specialize with David C. Baker

Experimenting for Fun + Profit

Curating Your Learning Habit

Soloist Women: The Mastermind

Clearing The Decks (To Build Something New)

How To Launch Something Different

How To Name Your Baby

Kicking Off 2024

Is Work Life Balance A Myth?

The Real Reason You Started A Business

Planning Your Bets For Next Year

Changing Your Perception of Risk

Interesting Ways To Monetize Your Expertise

What To Do When The Rules Change

Can You Re-train Clients?

The “Secret” Benefit of Podcasting

Ask Us Anything 6

How Much Is Enough?

Luck vs. Skill

Making Better Decisions with Annie Duke

Why ‘Those Who Can’t Do Teach’ is BS

Do You Need To Escape Your Business?

Time Management For Soloists

The Hidden Cost Of Delegation

The 100-Day Sprint

Creativity Can Get Messy

Why Your Pitches Aren’t Landing

Perspective Meets Mindset

Building A Business Around Your Genius

Why Wouldn’t You Hire Help?

The Mid-Year Assessment

Riding The AI Wave

Knowing When To Quit

Deciding To Be The Best In The World

The Song Of Significance with Seth Godin

How To Design Guarantees For Your Work + Products

Sales Pages 101

Tactical Creativity

Productivity vs. Creativity For Soloists

Specialist vs. Generalist