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The Business Of Board Games With Michael Mindes
Founder & CEO of Tasty Minstrel Games, LLC – Michael Mindes
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How to test product to market fit in such an unusual niche. The simple reason why Michael doesn’t care about trends and still manages to create games that sell. How to tell when it’s time to hire more people and what you should pay them. The single most expensive “mistake” you can make in your business and what to do to avoid it. Latest marketing strategies that work surprisingly well for board games industry. When it makes sense to use Kickstarter and when it’s a waste of time.
PlayTMG.com – To heal the world by providing games that strengthen family unity, communication, and love.
Martian Dice – TMG – Abduct as many different specimens as you can- but be sure to fight off those pesky tanks or you’ll leave empty-handed.
Thanks so much for listening!
Transcript: Download
Jamie Masters: Welcome to Eventual Millionaire. I’m Jamie Masters, and today on the show, we have Michael Mindes. What’s so amazing about him is I have not interviewed another millionaire like this company ever so far, so he’s the first one. He runs Tasty Minstrel Games. And you can find him at playtmg.com. Thanks so much for coming on the show today.
Michael Mindes: Sure, you bet. Thanks for having me.
Jamie Masters: Okay. So you are a board game company, which seems like one of the hardest niches to get into. Can you tell me how you even started?
Michael Mindes: So there’s the super simple version. I just started doing it. The longer version is that I have been into games for my whole life to the extent that I managed to miss a couple of years of college because I was just playing games.
Jamie Masters: What games specifically?
Michael Mindes: We can go over that another time if you want. So I’ve been into games my whole life, and I started – well, I got married to my wife.
[00:06:00] And we decided we want to have children. Let’s try to do that. Success. And then, under the circumstance, I was like I should be a responsible adult because my wife wanted to stay at home with our kids. I wanted her to be able to do that if she wanted to. And so I got a job working with my father as a financial advisor and did very well doing that. But things happen, and I’d come back, and I’d go well, it’s not games. And then, eventually, at one point in time, my wife just realized that she didn’t want to hear this for the rest of her life. And she said, “You better start doing something.” And so I started. That’s how I got started.
Jamie Masters: How many years ago was that?
Michael Mindes: It was in March of 2009.
Jamie Masters: Wow. So you had always had this thing. Did you ever create games before 2009 when she sort of whipped you into shape and told you to do it?
[00:07:02]
Michael Mindes: I distinctly remember, and I must have been – this was before the second half of kindergarten, I had exhausted my options of people to play Candy Land with me, and I was in my room doing that. And I felt that the game could be better.
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By Jaime Masters
4.6
349349 ratings
Founder & CEO of Tasty Minstrel Games, LLC – Michael Mindes
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How to test product to market fit in such an unusual niche. The simple reason why Michael doesn’t care about trends and still manages to create games that sell. How to tell when it’s time to hire more people and what you should pay them. The single most expensive “mistake” you can make in your business and what to do to avoid it. Latest marketing strategies that work surprisingly well for board games industry. When it makes sense to use Kickstarter and when it’s a waste of time.
PlayTMG.com – To heal the world by providing games that strengthen family unity, communication, and love.
Martian Dice – TMG – Abduct as many different specimens as you can- but be sure to fight off those pesky tanks or you’ll leave empty-handed.
Thanks so much for listening!
Transcript: Download
Jamie Masters: Welcome to Eventual Millionaire. I’m Jamie Masters, and today on the show, we have Michael Mindes. What’s so amazing about him is I have not interviewed another millionaire like this company ever so far, so he’s the first one. He runs Tasty Minstrel Games. And you can find him at playtmg.com. Thanks so much for coming on the show today.
Michael Mindes: Sure, you bet. Thanks for having me.
Jamie Masters: Okay. So you are a board game company, which seems like one of the hardest niches to get into. Can you tell me how you even started?
Michael Mindes: So there’s the super simple version. I just started doing it. The longer version is that I have been into games for my whole life to the extent that I managed to miss a couple of years of college because I was just playing games.
Jamie Masters: What games specifically?
Michael Mindes: We can go over that another time if you want. So I’ve been into games my whole life, and I started – well, I got married to my wife.
[00:06:00] And we decided we want to have children. Let’s try to do that. Success. And then, under the circumstance, I was like I should be a responsible adult because my wife wanted to stay at home with our kids. I wanted her to be able to do that if she wanted to. And so I got a job working with my father as a financial advisor and did very well doing that. But things happen, and I’d come back, and I’d go well, it’s not games. And then, eventually, at one point in time, my wife just realized that she didn’t want to hear this for the rest of her life. And she said, “You better start doing something.” And so I started. That’s how I got started.
Jamie Masters: How many years ago was that?
Michael Mindes: It was in March of 2009.
Jamie Masters: Wow. So you had always had this thing. Did you ever create games before 2009 when she sort of whipped you into shape and told you to do it?
[00:07:02]
Michael Mindes: I distinctly remember, and I must have been – this was before the second half of kindergarten, I had exhausted my options of people to play Candy Land with me, and I was in my room doing that. And I felt that the game could be better.