In this episode of FilmTalks podcast, titled "The Business of Creativity," our hosts explore how creative studios can achieve enduring success by integrating business acumen with artistic talent. The hosts highlight the common pitfall of studios focusing solely on individual projects rather than cultivating long-term assets and diverse revenue streams. They discuss the strategic adaptations of successful entities, including establishing direct distribution and repurposing content across various platforms. The conversation features insights from Studio 86, illustrating the practical application of building partnerships and maximising the lifespan of creative work. Ultimately, the episode emphasises the necessity of audience ownership, AI integration, and intellectual property development for sustained growth in the creative industries. This podcast is made by AI @ https://studio86.se