From the early days of YouTube to today’s creator economy, Ronit Cohn has been shaping the future of digital talent. As CEO and founder of Cohn Talent Group, Ronit brings a fan-first approach to management, guiding creators through brand partnerships, building communities, and turning viral moments into long-term careers.

In this conversation, Jen and Ronit dive into what it takes to start your own business while balancing motherhood, why fan engagement is the key to sustainability, and how the rise of shoppable creators is transforming the industry. Ronit also shares the lessons she’s learned from navigating corporate culture to betting on herself, and what creators should look for when it’s time to seek representation.

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