In this episode of IAB Canada's Business of Digital Audio series, Laura Ferron and Karim Kanji talk with Adam Ritchie, Director of AudioVelocity, about the potential of digital audio advertising. Ritchie introduces AudioVelocity, a network that connects advertisers to Canadian audio advertising opportunities, including digital radio, podcasts, and on-demand music. He discusses how each of these formats offers unique advantages for advertisers, from hyper-local ad targeting on digital radio to the high engagement and intimacy of podcasts, where listeners often have a personal connection to the host.

Ritchie also highlights the evolution of creative brand integration across digital audio, with brands leveraging techniques like artist and playlist sponsorships and branded podcast episodes. He emphasizes the importance of understanding campaign goals, reach, and frequency to maximize return on investment. Ritchie foresees growth in digital audio due to increasing listener engagement and advancements in AI, which could improve ad optimization in audio formats.