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The Business of Digital: Episode 31 - 2025: The Year of Now
Advancing Identity Solutions and Digital Advertising in Canada
Sonia Carreno of IAB Canada and David Phillips from Environics Analytics explore the future of digital advertising in Canada. They discuss innovative partnerships, adapting to a cookie-less world, and why 2025 is "the year of now" for driving growth and opportunity in the media industry. Tune in for valuable insights on what’s next for publishers, advertisers, and the Canadian market.
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By IAB CanadaAdvancing Identity Solutions and Digital Advertising in Canada
Sonia Carreno of IAB Canada and David Phillips from Environics Analytics explore the future of digital advertising in Canada. They discuss innovative partnerships, adapting to a cookie-less world, and why 2025 is "the year of now" for driving growth and opportunity in the media industry. Tune in for valuable insights on what’s next for publishers, advertisers, and the Canadian market.