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The Business of Digital: Episode 32 -2025: The Year of Connected TV—Insights from Yahoo's Jon Finnie
In the latest episode of Business of Digital, Sonia Carreno hosts Jon Finnie, Head of International Sales at Yahoo, to discuss the groundbreaking shifts in Connected TV (CTV) for 2025. Fresh from CES, Jon shares insights into Yahoo’s partnership with Roku, the advancements in data-driven advertising, and why this year marks a pivotal moment for CTV adoption. Explore how advertisers and consumers alike are set to benefit from streamlined technologies, enhanced transparency, and innovative campaigns. Don’t miss this compelling conversation that forecasts the future of digital advertising and CTV.
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By IAB CanadaIn the latest episode of Business of Digital, Sonia Carreno hosts Jon Finnie, Head of International Sales at Yahoo, to discuss the groundbreaking shifts in Connected TV (CTV) for 2025. Fresh from CES, Jon shares insights into Yahoo’s partnership with Roku, the advancements in data-driven advertising, and why this year marks a pivotal moment for CTV adoption. Explore how advertisers and consumers alike are set to benefit from streamlined technologies, enhanced transparency, and innovative campaigns. Don’t miss this compelling conversation that forecasts the future of digital advertising and CTV.