In this episode of The Business of Digital, IAB Canada's Sonia Carreno sits down with Matt McGowan, General Manager of Snapchat Canada, for an insightful conversation on the latest trends in augmented reality, digital advertising, and brand innovation. From the impact of CES to Snap's new Spectacles and Snap OS, they explore how technology is shaping the future of engagement. Tune in to discover how brands can stay ahead in an ever-evolving digital landscape!