Connected Commerce - What's working right now

This Business of Digital Podcast episode focuses on what’s working in Canada right now for Connected Commerce or Retail Media: cleaner proof of incrementality, in-store accountability, data collaboration via clean rooms, and off-site/CTV expansion that actually drives sales, not just awareness.

We’re joined by the Chairs of IAB Canada’s Retail Media Committee: John Fanous (Google), Melissa Savage (AIR MILES), and Michka Mancini (Canadian Tire). We’ll explore how advertisers and retailers are making the channel perform and what the Canadian ecosystem needs next to scale responsibly.