Sit down with your headphones in, with me and Malini, Senior Director on the Influencer & Social Media marketing team within a global leading media/entertainment company, as she tells me about influencers and influencing. She explains what an influencer actually is, the inner workings of the business of influence (she's got a 10 year+ career in the biz!) We dive into how carefully designed campaigns can work for all kinds of brands-when done right, of course! She tells me why "influencers drive culture, and culture drives commerce" and whether the influencer bubble is indeed bursting, especially during a time where consumers look for entertainment and connection in what could be a long-term socially-distanced world. 

Find Malini & Hit her up with any q's on Instagram: (and follow her rollercoaster from going from have a private to public profile): @malzipop 

Malini's (legendary, hit-the-spot) playlist: A little bit of this. A little bit of that. 

Malini's songs: Freedom by Kygo & Zak Abel, Caution by the Killers,  For Aisha by MEMBA, EVAN GIIA & Cherry by Harry Styles (Album)  

The song I thought Malini was talking about: Faith (with Dolly Parton) feat. Mr. Probz by Galantis

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