Jay Baykara is the CEO of KSI Law, a firm that operates in the creditor space. He focuses on aligning legal services with the goals of creditors by understanding their needs and delivering outcomes that reflect those priorities. He also explores the use of technologies like machine learning to support legal strategy and improve decision-making.

He has trial and appellate experience and has appeared before various tribunals and all levels of court, including the Supreme Court of Canada. In 2024, Lexpert named him one of the 'Lawyers to Watch.' Jay holds a B.A. from York University, an LL.B. from the University of Manchester, completed a J.D. exchange at the University of North Carolina at Chapel Hill, and earned an LL.M. from the University of Toronto.