In this episode of Keep It Local, Ryan Welton sits down with Liz White Notarangelo, co-CEO of Local Media Association and Local Media Foundation, for a frank and energizing conversation on the real work of newsroom transformation.

Liz brings deep experience as a fifth-generation publisher who led a legacy newsroom through digital transformation—and now helps lead innovation across the local media industry.

They dig into:

• Why every newsroom must adopt a culture of continuous change
• The power of “succeed or fail fast”—and how to operationalize it
• Why listening is a newsroom’s most underutilized superpower
• How trust lays the groundwork for any sustainable revenue model
• What to stop doing—and how to focus on what matters

Plus: Liz previews LMA Fest 2025, where AI, branded content, philanthropy, and revenue innovation will take center stage.

Resources:

• Learn more: localmedia.org
• Learn more about LMA Fest: https://localmedia.org/event/lma-fest-2025/

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