Michael McNerney, Publisher at Martech Record, discusses the growing role of affiliatemarketing in brand strategy. MartechRecord supports industry decision-making byproviding objective insights and building trust. McNerney emphasizes the importance ofcommunity, offering resources like newsletters, events, and a Slack group to connectindustry professionals.

Join David Keene, European CMO of Wipro, who dives into the complexities of modern B2B marketing, the evolving role of AI, and the death of third-party data. Discover how Wipro innovates its marketing strategies to navigate buyer committees, optimize customer journeys, and maintain brand integrity. You’ll also gain valuable insights into creating impactful content and leveraging first-party data to drive better engagement. 

Join Kirsty Fraser, Senior Director of International and Lifecycle Marketing at Movable Ink, as she explores the world of advanced personalization and AI-driven strategies transforming B2B marketing. Learn how top brands like Spotify and Tesco leverage data to create personalized customer experiences. Kirsty shares her expertise on growing US-based companies internationally and the importance of effectively understanding and targeting your audience. 

Join Simon Morris, VP of International Marketing at Adobe, as he explores how they are revolutionizing digital experiences through AI, personalization, and creative tools. Simon shares valuable insights on the evolution of content marketing, the power of data-driven strategies, and Adobe’s initiatives to support underrepresented voices in the creative industry. 

Vitaly Pecherskiy, Co-founder and COO of StackAdapt explains how they are revolutionizing programmatic advertising with innovative solutions and data-driven strategies. Vitaly shares insights on the evolution of the ad tech industry, the impact of AI, and the importance of creativity in B2B marketing. Learn how StackAdapt is helping brands and agencies navigate the complexities of digital advertising to drive success.

John Watton, Chief Marketing Officer, has a rich background at companies like Adobe, Oracle, and Microsoft. He shares his expert insights on the latest marketing trends, the integration of AI, and how data-driven strategies are reshaping the industry. This podcast is a treasure trove of knowledge for marketers eager to stay ahead in the dynamic digital landscape, understand customer behavior, and drive sustainable growth.

Maria Scheglakova discusses how PubMatic is helping shape the future of digital advertising through innovative media trading solutions. She shares her journey from B2C to B2B marketing, why storytelling is the secret sauce, and the integration of sustainability in marketing strategies. Learn how PubMatic leverages AI and technology to create meaningful customer engagement and drive business growth.

Jonathan Beeston, Product Marketing Director at Salesforce, explores the dynamic role of product marketing, the transformative power of generative AI, and the importance of data in delivering personalized customer experiences.

Jennifer Berry, CEO of Digitas UK, shares insights on leading a top digital agency, fostering talent, and driving impactful client solutions. Jennifer shares insights on leading a top digital agency, fostering talent, and driving impactful client solutions. Discover how Digitas is pushing the boundaries of creativity and technology to deliver exceptional results for global brands.

Azlan Raj, CMO of Dentsu, discusses the company’s people-centered transformation and its innovative marketing approach through sensory experiences. Emphasizing adaptability and proactivity, Raj highlights the importance of shared KPIs in building high-performing teams and the need to measure client experience beyond traditional metrics. The discussion addresses fostering a culture of growth and innovation within the C-Suite and examines the impact of COVID-19 and geopolitical tensions on client decision-making. Raj stresses the necessity for brands to pivot quickly in response to changing market conditions.