Marketing, Magic, & The Messy Middle: Wickedly Branded

The Business of Passion: Turning Worms, Sprouts, and Joy into Gold | Cathy Nesbitt


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Discover the enchanting world of Cathy Nesbitt, the founder of Cathy's Crawly Composters, Cathy's Sprouters, and Cathy's Laughter Club, in this transformative episode of Spark and Ignite Your Marketing. Cathy shares her journey as an “accidental entrepreneur,” tackling global issues like food waste and mental health with her trifecta of worms, sprouts, and laughter. Tune in for insights on building a purpose-driven business, harnessing media for authority, and finding joy in the smallest and sometimes wiggliest places.

Three Key Topics Covered:

  1. Sustainability in Action: Composting and Beyond: Cathy shares how worms can transform waste into nutrient-rich soil, offering practical solutions for anyone passionate about reducing their environmental footprint. Her perspective proves that even small changes, like indoor composting, can make a massive impact.
  2. The Intersection of Passion and Business: Hear Cathy’s candid reflections on how she turned personal interests into a thriving, multifaceted business. Learn how she identified her unique audience, pivoted through challenges, and stayed committed to her mission of creating a better world.
  3. The Healing Power of Laughter: Cathy dives into the benefits of laughter yoga, a unique practice blending fun and cardiovascular health. Her dedication to spreading joy through this technique underscores its importance in combating today’s mental health challenges.

Follow Cathy:
Cathy Nesbitt | Linked In
Cathy Nesbitt | YouTube

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Marketing, Magic, & The Messy Middle: Wickedly BrandedBy Beverly Cornell