The Business of Polling with Sir John Curtice

Polling shapes political strategy, fuels media headlines, and influences public perception—but how does it actually work? And how did polls do during 2024, the so-called Super Year of elections.

You've seen him on the BBC during UK General elections. Now you can join a session with Sir John Curtice, the UK’s most trusted polling expert, as we dive deep into:

🔹 What makes a high-quality poll vs. one you shouldn’t trust

🔹 How polls balance speed and accuracy—especially in high-stakes elections

🔹 Do polls predict elections, or actually influence them?

🔹 The biggest mistakes journalists make when reporting poll data

🔹 How AI could transform the future of polling