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The business of re-branding poop | Isabel Petty, Head of Digital Product at TUSHY (Pattern, GritWell, Walmart)
Today, our guest is Isabel Petty, Head of Digital Product at TUSHY, a modern and sustainable bidet company.
Isabel received her Masters of Technology Management degree from the University of California, Santa Barbara, after which she became a category manager at Walmart and then joined Gritwell, a virtual health clinic, in growth and product development. Before her current role at TUSHY, she served as a senior product manager at Pattern Brands.
On today's episode, LogRocket's VP of Marketing, Jeff Wharton, talks to Isabel about:
Links
LinkedIn: https://www.linkedin.com/in/isabelpetty/
TUSHY website: https://hellotushy.com/
Isabel Petty’s LogRocket Spotlight interview: https://blog.logrocket.com/product-management/leader-spotlight-isabel-petty/
Poop Tracking App announcement: https://www.tiktok.com/@hellotushy/video/7355545782986018090
Chapters
00:00 Intro
00:08 What is TUSHY
01:38 Isabel’s role as Head of Digital Product at TUSHY
03:59 Going to school for product management
14:51 User feedback and research in product development at TUSHY
17:32 Challenges in customer research around taboo topics at TUSHY
19:14 Market and consumer product education
21:38 Addressing customer product issues and finding solutions at TUSHY
22:27 Growth strategies and product expansion
27:13 Building a poop tracking app
31:37 Balancing humor and health to reach customers and foster loyalty
33:51 Outro
Follow LogRocket on TikTok!
Love LaunchPod and the rest of LogRocket's great content? Follow us on TikTok for interview clips, UX tutorials, and more!
What does LogRocket do?
LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today.
View all episodes
By LogRocketToday, our guest is Isabel Petty, Head of Digital Product at TUSHY, a modern and sustainable bidet company.
Isabel received her Masters of Technology Management degree from the University of California, Santa Barbara, after which she became a category manager at Walmart and then joined Gritwell, a virtual health clinic, in growth and product development. Before her current role at TUSHY, she served as a senior product manager at Pattern Brands.
On today's episode, LogRocket's VP of Marketing, Jeff Wharton, talks to Isabel about:
Links
LinkedIn: https://www.linkedin.com/in/isabelpetty/
TUSHY website: https://hellotushy.com/
Isabel Petty’s LogRocket Spotlight interview: https://blog.logrocket.com/product-management/leader-spotlight-isabel-petty/
Poop Tracking App announcement: https://www.tiktok.com/@hellotushy/video/7355545782986018090
Chapters
00:00 Intro
00:08 What is TUSHY
01:38 Isabel’s role as Head of Digital Product at TUSHY
03:59 Going to school for product management
14:51 User feedback and research in product development at TUSHY
17:32 Challenges in customer research around taboo topics at TUSHY
19:14 Market and consumer product education
21:38 Addressing customer product issues and finding solutions at TUSHY
22:27 Growth strategies and product expansion
27:13 Building a poop tracking app
31:37 Balancing humor and health to reach customers and foster loyalty
33:51 Outro
Follow LogRocket on TikTok!
Love LaunchPod and the rest of LogRocket's great content? Follow us on TikTok for interview clips, UX tutorials, and more!
What does LogRocket do?
LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today.